Unique Approach
New approach for collecting data.
We offer hybrid intelligence in business-to-business research, which integrates Market Research and Competitive Insights.
Market research.
Market Research provides critical insight regarding the “voice of the customer” and how a company and its products are perceived in the market. Competitive Intelligence, in contrast, provides valuable information on their important aspects of the external market environment – emerging and potentially disruptive technologies, political and regulatory developments and competitor activities.
When effectively integrated, Market Research and Competitive Intelligence provide a powerful management tool for executive decision-making. This future-oriented perspective of analysis will challenge you to evaluate underlying market assumptions, allowing you to plan for, and even simulate, a myriad of future market scenarios.
Companies can benefit when they understand best practices and competitor movements. Benchmarking can be useful to understand:
- Pricing differences among competitors
- Needed improvements within one’s own company
- Best practices and Best-in-Class companies
- Competitor movements
The integration of research and intelligence will also enable you to assess current and future investments, manage risks, provide new ideas on business operations, and improve reaction time to industry developments. Most important, robust complementary Competitive Intelligence and Market Research initiatives will enable your executives to avoid surprise, identify threats, vulnerabilities and opportunities, forecast and anticipate future competitor actions, and out-maneuver the competition.
